Real delivery, not theory
One of our founders operates a Manhattan cloud kitchen that has been running since 2022 and averages $40,000 per week in delivery revenue.
Multiple virtual brands run through a single production line. Core brands include Hearty & Healthy, Bella Fiore Pasta and Brasserie de Amelie.
These brands perform consistently across Uber Eats, DoorDash and Grubhub, regularly appearing in Top Eats.
This kitchen was built around delivery from the start. Menus are disciplined. Pricing reflects Manhattan demand. Labor is planned for delivery volume.
Many of the systems we install for clients came from learning in real service — including early mistakes around pricing too low and underestimating delivery labor.
